Reach people who are actively building preparedness
Min Beredskap combines a free app with in-depth articles about home preparedness. Our users are engaged, intent-driven and actively searching for the right products. As a partner, you reach them at exactly the right moment.
We work with manufacturers and retailers in water storage, food and storage, power and charging, light, warmth, first aid and safety gear. All content is clearly labeled and maintains a professional, trustworthy standard.
Why Min Beredskap
An audience with real purchase intent
Our users don't come to browse — they come to figure out what they need and make decisions. When they read a guide on water storage or power preparedness, they're ready to buy. That makes the context unique.
Users are actively building a plan and searching for products that fill specific gaps.
Products appear in editorial content that answers the concrete questions users have.
Professional tone, thorough content and clear labeling of sponsored material.
Partnership options
We offer several collaboration formats and can tailor packages to your goals. All content is produced with editorial quality and clear labeling.
Sponsored placements
Visibility in relevant articles, guides and checklists. Your product appears where it answers the reader's need — clearly labeled as 'sponsored' or 'ad'.
Affiliate collaborations
Product links in guides and recommendation lists, with tracking and reporting. You only pay for results.
Editorial features
In-depth articles and reviews focused on usefulness for the reader. We write, you approve — the result is content people actually read.
Custom packages
Combine multiple formats into a package tailored to your goals and budget. Fixed rate or performance-based — we'll find a model that fits.
How we get started
The process is simple and efficient. You don't need a big team or extensive planning — we handle the content.
Tell us about your products, target audience and what you want to achieve. A single email is enough to get started.
Based on your product and goals, we propose article formats, placements and pricing. You'll receive a concrete proposal within a few days.
We write the content, you review and approve. When it's ready, we publish and share results with you.
Product categories we cover
We focus on products that make home preparedness easier in practice. Our users are looking for concrete solutions in these categories — and trust the advice they find with us.
Have products that fit? We'd love to talk about how we can reach the right audience together.
Containers, filters, purification and rotation.
Power banks, solar panels, generators and DAB radio.
Long-lasting food, vacuum packing, storage containers.
First aid kits, medicines, smoke detectors and safety tools.
Examples of content we produce
All content is written to be useful and relevant to the reader — while making it easier to choose the right product. The formats below work well for SEO and real purchase decisions.
"How to store water safely — amounts, containers and rotation"
Thorough articles that answer concrete questions. Product recommendations are woven in naturally where relevant.
"Power outage checklist: 24–72 hours"
Concrete overviews with recommended products for each item. Perfect for readers who want to act quickly.
"Best power banks for emergency charging"
Side-by-side comparisons that help readers choose. Clear, honest and focused on usefulness.
"Review: LifeStraw water filter for emergency use"
Dedicated articles that test and evaluate individual products — with concrete preparedness use cases.
"Winter preparedness: How to prepare your home"
Content tied to seasons and events — extra relevant and well-timed for seasonal products.
"10 things every household should have for preparedness"
Curated lists with concrete suggestions — with affiliate links and clear labeling.
Brand safety and editorial standards
We know your brand deserves a professional context. All content on Min Beredskap follows a clear editorial line — and sponsored material is always labeled.
Sponsored content is always clearly labeled. Readers know what's editorial and what's sponsored.
Preparedness is a serious topic. We maintain a safe, factual and professional tone in everything we publish.
All content is editorially reviewed before publication. You get to approve before anything goes live.
You get insight into views, clicks and conversions — so you can measure the impact of the collaboration.
Questions from partners
Answers to what partners most commonly ask. Can't find your answer here? Send us an email.
It depends on format and scope. We offer everything from simple affiliate links (free, you only pay for results) to custom editorial packages. Send a brief and you'll receive a concrete price proposal.
Primarily Norwegian households looking to improve their preparedness — families, couples and individuals. They're engaged, conscious and actively looking for solutions in water, food, power, warmth and safety.
For simple affiliate links, you can be live within days. For editorial articles and packages, it typically takes 1–2 weeks from brief to publication.
Yes. For all editorial collaborations, you get the opportunity to review and comment on the content before it's published. We ensure everything is accurate and in line with your brand guidelines.
You receive regular reporting with views, clicks, conversions and other relevant metrics. For affiliate collaborations, you also get insight into sales and earnings.
Products that solve concrete preparedness needs: water containers, long-lasting food, power banks, flashlights, first aid equipment, stoves and similar. If the product helps people be better prepared, it's likely a good fit.
Let's collaborate
Ready to reach an engaged preparedness audience?
Send us a short description of your products and what you want to achieve. We'll reply with a concrete proposal for format, placement and pricing — usually within a few days.